Entertainment or Information?

Today there is a trend towards the immediate. From the possibility of communicating with other individuals at any place and time through mobile devices, to the brief and synthetic format of the information they receive. There is constant interaction through the Internet, a platform that makes it possible to connect with people on the other side of the world instantly. The trend in online sites is for content that is short and of short duration, communicating something in the most efficient way possible in the least amount of time. One tool used to achieve this is the animated infographic, where the user can obtain useful information in an entertaining and simplified way. This Degree Project seeks to investigate the operation of the use of animated infographics as an online journalistic medium. Through this research work, we seek to measure the functionality of animated journalistic infographics, analyze the advantages and disadvantages of its use in different areas of journalism, and determine if it is a reliable journalistic tool. To achieve this, in the first place, an exhaustive analysis is carried out both of the definitions and branches of graphic design that are applied to an infographic, as well as the concepts of audiovisual communication that influence the reception of audiovisual information. The Rhetoric of the Image is taken into account when analyzing the typography, morphology, and elements of the visual composition of the infographic, as well as the sound psychology of the applied auditory element and the animation techniques. Taking into account that the focus is on the use of infographics as a journalistic tool, the item is defined and its history is observed from the beginnings of the printing press to the current multimedia branch. The definition of journalism is taken to provide citizens with useful, relevant and true information. Through the analysis of the genres that the journalistic field covers, it is concluded that an infographic is introduced as a new category that prioritizes informing man through explanatory methods, and easy to understand in short periods of time, as well as that guarantee the importance of the message delivered in the mind of the receiver. However, with the revolutionary transformation of journalism to a digital format, the concept of objectivity is introduced, but it is quickly replaced with the concept of honesty that prevails in today’s media, given the massive reach of online information, and with it, the global repercussions that communicating false information can bring. On the other hand, the characteristics of today’s interconnected society are analyzed and delimited, exhibiting its qualities and influences of postmodernism that incite instantaneity and the inclination towards entertainment and constant enjoyment. Considering this, it seeks to determine whether or not its use benefits the public in terms of fidelity and objectivity in transmitting the information. Having chosen the 2D and vector-looking infographics, three in particular were selected for analysis. Through field work and its different methodologies it is possible to obtain sufficient qualitative and quantitative data to carry out an analysis about the possible variables that lead to guarantee the understanding of the information in motion, as well as the influences of its diffusion in the network. The design and animation techniques applied in each infographic are compared, along with the reactions of the individuals interviewed to give rise to speculation about the reasons of like or dislike, understanding or confusion and  broadcast or simple visualization by each viewer. It is possible to define the characteristics that have a more attractive appearance for users, and thus if they guarantee the correct communication of the intended messages, effectively fulfilling the role of journalism to communicate useful and relevant information to the citizen.

Production Of Curricular Content

In the subject Image and Sound Design V, the use of vectors in motion in infographic format was seen to count in less than three minutes the plot of a book or film of the student’s choice. It was with this subject that the main idea of ​​this Degree Project arose and it led to the deep investigation of the use of this communicative technique as an informative tool of relevant and useful data to the citizen, in other words, journalism. It could be said that this work provides educational and theoretical material to the university for future students who want to delve into the infographic area of ​​design, as well as that of journalism, since it addresses the most comprehensive of both areas until reaching the present time, analyzing their history, development, transformations and changes up to the trend of today. From the side of the analysis of the infographic and all the elements that compose it – typography, icons, morphology, color, etc. –  Topics seen throughout the career of Image and Sound Design are addressed, from Design, Digital Production, Sound, among many other fixed subjects. Likewise, it uses material from other Graphic Design electives, since being an audiovisual tool it encompasses both graphic and animation tools and even some aspects of the cinematographic.

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